Banner ads are considered a fundamental form of online advertising. These display images or animated elements show up on websites and aim to grab user attention, ultimately driving traffic. Banner ads are located on diverse online platforms, including news sites. They work via interaction with the banner, which typically leads to a product page.

In the fierce battle for online traction, your landing page is your frontline. A well-crafted, high-converting landing page can make or shatter your business. But standing out in a crowded market requires more than just creating a visually appealing page. You need to analyze your competition and implement approaches that push you ahead of the pack.